DECEITFUL Advertising....will affect you and your bodies!

Even from respectable brand name "natural" companies you need to watch yourselves. "Back to Nature" just sent a sample in one our monthly sample boxes of their crackers. The number one ingredient? Unbleached Enriched Flour! UGH! Any bread item with the word ENRICHED should be avoided with a ten foot pole. The manufactures were told by LAW to enrich their product because the germ and bran were removed making the grain USELESS, so indeed, it needed enriching before it could be sold. The new crackers from Kashi? Yes, they all had MSG. The juice from "Adam and Eve" had 66 % juice (not organic) and NATURAL FLAVORS! yes, you need to avoid that too! Natural flavors can mean up too 2000+ ingredients that have not been tested on humans (or animals for that matter) and should not be in your body.

Sold. That is how thousands of different "healthy and natural" companies want you. Please read your labels, and realize that the marketing is no less deceptive in the natural marketplace than the conventional grocery stores. And, of all the companies in this months shipper only ONE on my desk used organic ingredients. Thus, you have modified enriched ingredients right smack in any "health " food store. Well, except ours. The OG chocolate sent from Jane Goodall has the first ingredient as sugar (not even turbinado, just plain old bleached white organic sugar) and the second milk powder - not organic. Besides GF items I cannot buy organic, you do not need to worry as we watch and read every ingredient.

On that note: We will be bringing in different Organic crackers and chips. Now don't get too exited, the choices are quite limited, as very few companies do chips or crackers organic. But there are a few out there!

So this is what we spend our time doing....so please be patient as we bring in new products. It takes time to research what we will stock on the shelves!

Sorry this is not my usual happy energetic email, but this really hurts my intelligence. We as consumers need to make and take a stand against this sort of deceitful advertising, one product at a time.

Best to you and your health!

Karen